Fashion is all about glitz and glamour. Models, beautiful clothes, heavy make-up are just among the many elements in a fashion shoot. Although the concept sounds as beautiful as its subjects, the workload isn’t exactly as lite as they are. Fashion photography is all about presenting the already exquisite to be more exquisite as possible and there are various techniques for that.
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1. Look for Inspiration
The first among the different fashion photography tips is to find and look for an inspiration for the photo shoot. The themes vary, depending on the purpose or the feel of the client. In fashion, the key is to be as elegant as possible and ideas for such could come from anywhere: a nature-theme could be enhanced by making it a wild-nature one, while a princess-regal theme could be enriched by putting different rudiments such as diamonds or the emphasis of the color purple. Also, it is important that the photographer actually has a vision of what he wants to achieve, for this is the main basis of what the photos will look like. If the photographer has a cluttered vision, the photo shoot will probably end up unsuccessful.
2. Find the Right Models
The role of models is probably the most important in the many fashion photography tips. Finding a model for a fashion shoot is not easy because there are appropriate looks intended for different types of shoots. One model’s facial feature may not exactly go along with what the photographer has in mind; that is why choosing the right one is very essential because if the right model has been chosen from the start, it will save the photographer from wasted time, money and energy. However, the aspect of models does not end there. Directing them is also a difficult task because, unlike in portrait photography, the model is not just the subject but it’s important to emphasize what she is also modeling such as clothes, make-up or the shoes. It is very vital that the photographer properly instruct the model how to flaunt the products without losing the attention on her – and this is not easy. The challenge there is to simultaneously exhibit both the model and the product and this can be achieved by the right combinations of mix and match.
3. Take Advantage of Make-up Artists
Also, having, if not the best, then at least competent make-up artists are an advantage. Make-up artists are columns to the temple of fashion photography. They must be knowledgeable and experienced enough to adapt to the kind of theme that the photography wants to achieve because when they set the faces of the models, they are somehow setting the mood of the fashion image itself.
4. Have Great Lighting
Moreover, the most technical aspect in fashion photography is the lighting because it greatly affects the feeling of the image. If the lighting is dark, then it will give off a dramatic feel to the photo and this is not exactly what one wants to achieve in a rainbow-themed photo shoot. It is important, therefore, to set the right lights. For instance, in nature-themed photo shoots, the use of artificial lights are limited as much as possible while dim lights are used when achieving a night look for a photo shoot.
5. Develop Your Own Style
The simplest among the fashion photography tips is to develop one’s own style. Style varies with each photographer; while some like minimalist or safe themes, some go to the extremes. The key there is finding what suits you and what’s comfortable for you. It is not just about presenting the glitz and glamour of fashion, but illustrating one’s art through the medium of fashion photography.