Deluxe portrætter til website, pressen eller CV? Invester i dig selv med et professionelt portræt. Få et tilbud idag. Meget Detaljeorienteret. Prof. Erhvervsportrætter. Erhvervsfotografering. Billeder til Hjemmesider. Prof. Firmabrochure.
Erfaren fotograf til private og erhverv. Få dine billeder præcist som du ønsker.
Fotografen fremstiller og tænker i billeder. På uddannelsen lærer du om teknikken bag billeder, og hvad de kan indeholde og udtrykke.
Nogle fotografer overlader efterbehandlingen, der kan være digital eller kemisk, til specialister, men oftest er det fotografen der krediteres for fotografiet.
1. Consistently Posting Interesting Content The easiest way to market your photography blog/website is to simply produce consistently interesting content. Just do what you are already planning to do, and do it regularly. By continuously providing valuable content to your readers, you are ensuring their return, but you are also creating excellent material for search engines to index your site, and send even more traffic to your site
2. Submit Your Site to the Search Engines & Directories This is where the Google Sitemap Generator plugin and Google Webmaster’s Tools account really come in handy. Build your sitemap using the Generator plugin within WordPress, and then make sure to validate your website within the Webmaster’s Tools site by submitting the sitemap. This will ensure that your blog is fully indexed quickly, and Google will be notified automatically when changes have been made to your site.
Most likely you’ll get the most traffic from Google, however don’t think Google is all that matters. There are a number of other search engines, Bing, Yahoo, and Ask.com, as well as hundereds if not thousands of directories, and blogging rings that generally produce very targeted traffic.
With a little extra effort you can be picking up traffic from all over the place. The big directories to look out for are Technorati, DMOZ, Blogcatalog, Blogged, and Photoblogs, For more information on submitting your site check out these resources:
My site in the Google index
How do I add my site to Google’s search results?
Bing URL Submission
Major Search Engines and Directories
Search Engine Ranking Factors
3. Join Social Bookmarking Services and Promote Your Posts Word of mouth advertising is arguably one of the best forms of marketing. Social Networking aims to replicate this word of mouth advertising online. If you don’t already have an account for Facebook, Twitter, or Flickr create one now, these will become invaluable down the line.
If you are going to embrace social networking, make it easy for your readers who enjoy your content to share it within their network. This is where the Add This Social Bookmarking plugin comes in. Use it, or something like it, to make it easy for visitors to share your blog posts on their favorite social network, and spread your content organically.
4. Offer Feeds and Email Subscriptions WordPress will automatically generate RSS feeds for your posts and comments, however FeedBurner allows people to subscribe via email as well. On top of that there is even some additional analytics and tracking information to keep track of your growing subscriber list. Check out their own Quick Start Guide for WordPress users.
5. Post Comments on Other Sites If submitting your site to search engines and directories is akin to placing advertisements in the newspaper, and social networking is like word of mouth advertising, then posting comments on other peoples blogs is like going door to door.
Find blogs that share your interests and contribute to the conversation by posting meaningful comments, make sure to include your URL Each comment you make is a link back to your site which helps your search engine ranking, but more importantly, if you have something worthwhile to contribute, quite often people will want to visit your site and check it out.
6. Monitor your Site The more you learn about Google Analytics the more it becomes an invaluable tool. Use it to track your referrals, traffic that is sent your way from another website, make note of these sites, and check them out, look around post a comment or forum post and boost your traffic even more.
You should also use a 3rd party website grading tool to track how effectively you’re promoting your site every now and then. UrlTrends and Blog Grader lets you monitor several different ranking and link popularity trends at a glance, giving you tips on how to squeeze out even more traffic to your site. You even check in to see how much your blog is worth!
7. Make Money While Blogging Speaking of checking out how much your blog is worth, it won’t be worth much unless you can monetize that traffic, and that is the goal of the next post in the Quickstart series. There are a number of ways to provide added value to your visitors, while making money at the same time, and we will cover a number of these methods in the next post.
1. Shorter is Better The general rule of thumb when it comes to writing for the web is that shorter is almost always better.
2. Formatting Over time your largest group of visitors will find your blog via searching. Generally someone finding you through a search is looking for specific information. You can assist them by doing the following:
Use appropriate and descriptive titles
Use headlines, lists, and blockquotes where appropriate
Break up loosely related content into multiple sections or multiple posts
Provide links to related and useful information
Use bold,italics and other formatting as needed
The internet provides literally 1000’s of choices for your user on any given search topic, so do them a favor help them find what they are looking for immediately, or else they will be gone in a matter of seconds.
Here are a few other resources to guide your writing for the web:
Writing for the Web
A List Apart: 10 Tips on Writing the Living Web
A List Apart: How to Write a Better Weblog
Do You Make These Mistakes With Your Blog?
9 + 1 Things Every Reader Wants from a Writer
3. Create an About Page Creating an About page should be one of the first things you do. Your readers want to know about you and about your blog. So, in addition to writing about the blog be sure to add a little about yourself. Make sure you include a photograph – it will make a real connection with your readers and dramatically increase the chances of you making a lasting relationship with them.
Post at least 15-20 entries before you begin to promote your site. If you’re new to blogging, use the visual editor which lets you edit and style your posts like you would in a word document, without knowing any HTML. Wordpress.org has a good set of step by step instructions to follow while posting.
4. Focus on a Niche Focusing on a niche increases your chances of ranking well in the search engines for your chosen topic, and makes it easier to target an audience. There are lots of bloggers that post anything that catches their interest,but having a clearly defined style, or theme increases the chances of holding your readers attention.
5. Post Consistently and Regularly This is one of the more difficult tasks, but is very important. Whether you plan on posting every day or a couple of times a week, determine what you can feasibly accomplish, and stick with it. It is much better to start out slow, and build momentum, once blogging becomes second nature, than to bite off more than you can chew.
It is more important to post consistently, than it is to post more often. Followers will know when to expect a new post, and you will notice a slow but steady increase in your traffic and subscriptions.
6. Write Captivating Titles The more interesting your title, the more likely you are to catch the interest of your reader, and the more traffic you will come flooding your way. Here are a few good posts on writing effective titles:
How to Write Headlines
How to Get 53% More Readers for Every Blog Post You Write
Using Titles Effectively on Blogs
Stay tuned for the next post in the Quick Start Series Quick Start Guide to Building Huge Ammounts of Traffic where we will cover marketing and promoting your photoblog. We will discuss using Inbound marketing strategies such as SEO, social media, and link building to rocket your viewership, and keep them coming back for more.
1. Define Your Goals Before diving right in, you should first think about the goals you have for your blog. Are you simply looking to photoblog an ongoing stream of you’re work for fun? Or are you looking to get your name and your brand out in front of a much larger audience, online. Maybe you have an established client base, and just want a portfolio with some general contact information. Or if you are like me, you are looking for a way to supercharge your photography business, meanwhile creating additional streams of passive income. Whatever you’re goals are, you will be better off to establish them right off the bat, as they will play an important role in your decision making process down the line.
2. Choose Your Blogging Software There are a number of free tools out there to get you up and blogging in no time at all. However the biggest blogging mistake of all is to use a service such as Blogger, TypePad, or WordPress.com.
These services are great for posting a blog about your cat, but they do not allow you to use your own domain name, and they generally do not have enough flexibility to support your the style and features you want. If you’re serious about your photography blog, you’ll want to have your own domain name.
I recommend using free open source software such as WordPress. I use WordPress to power every website I build, it is an extremely flexible platform that is both easy to use and widely supported. SinceWordpress, is my platform of choice, this is the blogging software I will refer to while discussing how to start a blog throughout the rest of the site.
3. Choose A Domain Name Registering a Domain Name is one of the most important parts of creating a successful blog. Don’t put this off; If you think you have a good domain name, register it, don’t think about it, just do it. Domains are being snatched up at an alarming rate, chances are many of the ingenious names you come up with are already taken.
Do a Domain Name Search to find available domains, jot a few available options down, but don’t register your name just yet; many web hosting providers offer one free domain registration with the purchase of a hosting plan.
4. Find a Web Hosting Provider Be sure to set up an account with a web host that provides a a good affiliate program, this will be put to use later. I use AN Hosting for all of my websites and blogs. They have a great affiliate program, outstanding customer service, they are inexpensive, and their web hosting plan
5 TB of bandwidth, 24/7 phone support, and a free domain registration for life! On top of that they have all the tools you will need to get setup your blog setup quickly.
Getting Started With WordPress
5. Install WordPress By now you should have set up your hosting account, and registered a domain name. It’s time to install WordPress, it’s easy, It’s famous, and best of all it only takes 5 minutes.
6. Choose a Theme WordPress makes it easy to change the look of your template; just upload and select a WordPress theme. There are literally thousands of free themes are available, look for something simple and clean. I will update a list of recommended themes shortly, in the mean time you can start with the Theme Viewer.
7. Optimizing your Theme Most themes work out-of-the-box for the most part, but you’ll probably want to make a few minor modifications. WordPress is fairly easy to pickup for anyone reasonably savvy and has the willingness to learn. The available documentation and support through www.wordpress.org are very good. If you have simple questions feel free to ask. However for more complex tasks, I am willing work with you as a consultant. More on this later.
8. Setup Analytics and Webmaster’s Tools Your web host will offer statistics packages, but you’re better off installing Google Analytics and creating a Webmaster’s Tools account to analyze and optimize your website for search engines. You can check out my post on setting this up here.
9. Install Plugins Plugins extend the functionality of your basic WordPress installation. You’ll find more information about plugins at the Codex Plugin List. Here’s a list of plugins that I would consider essential for almost any WordPress blog:
Akismet – Spam blocker. Included in the WordPress install, but don’t forget to turn it on.
All in One SEO Pack – Optimize your blog’s content for SEO
Twitter-Tools – Link your Blog with Twitter
Redirection – Automatically takes care of any 301 and 302 redirects you need
Google Sitemap Generator – Automatically updates a Google Sitemap
Related Posts – Displays a list of related posts, pages, etc.
Add This – Share your content on virtually any social networking site
Amazon Showcase – Easily add items to your blog (more on this later)
10. Read the next post in the Quick Start Series, Stay Tuned for the next post in this series, Quick Start Guide to Writing Content for the Web, to pick up some tips on writing an about page, formulating effective post that capture peoples attention, and other odds and ends to keep in mind when writing for the web.
Welcome readers. Here we plan to talk about everything to do with photography and Adobe Photoshop. The big thing everyone’s talking about these days is shooting in raw. What the hell is RAW anyway? RAW is really just what it says, it’s the raw image taken from your camera image sensor after you take a picture. There has been hardly any processing done to it and you get an image exactly the way the camera has seen it.
You see, when your camera saves you image as a JPEG it is making adjustments to the picture, performing compression algorithms and colour adjustments with complex algorithms to finally produce this compact JPEG we have grown to know and love. Of course there is nothing inherently wrong with JPEG but if you’re going to get more serious about this photography thing we need to get serious and raw!
There would be no point in telling you about RAW if there weren’t more benefits to it so let’s get started on those. Working in this format gives you the ability to edit your image while leaving the original raw image data unchanged. The settings for exposure, white balance, sharpening, etc are saved in a metafile which allows for the preservation of the original image.
Higher image quality is another benefit of using the raw file format. Since there is now less processing being done on the image beyond the initial capture on the sensor your image now has a much higher quality than it JPEG counterpart.
The major thing is about how much more flexibility you earn from using RAW files. Because of this you will now be able to create much more compelling images and photos than you knew you could. Not to mention how easy it is to do it!
Naturally there are a few drawbacks to everything and RAW is no exception. Camera RAW files are typically 2 – 6 and sometimes 10 times larger than JPEG files. This is of course expected as raw formats avoid the compression inherent in JPEG, fewer images will fit on your memory card and hard drive.
Additionally there is no standard raw format available. Each camera manufacturer has developed its own version of RAW format but Adobe Photoshop tries very hard to keep up to date with all camera versions. There has been effort to standardise the raw format to the Digital Negative (DNG) open non proprietary format proposed by Adobe.
Lastly, another drawback is the workflow time. Use of RAW files is a lengthy process most times since you are working with so much more data. Therefore if you are in a situation where time is an important factor then working with raw files would not be the best thing. In situations like those it is best to shoot in JPEG to shorten your workflow time.
Lately, I have been trying to get a better understanding of how social media can be used to become part of a photographic community as well as to increase people’s awareness of my photography and blog. I’m 52 years old, so the whole idea of on-line social networking does not exactly come naturally to me….however, very few of my non-photography friends seem to really have an on-line presence, so perhaps I am more technologically tuned in than I give myself credit for!
At any rate, wrapping one’s arms around the whole social media scene can be a bit difficult and has led me to have sometimes conflicting opinions about it.
In many ways, the ‘older versions’ of on-line community have opened up opportunities that I never would have otherwise had. The ability to get answers to questions regarding photography and technology is truly amazing, be it from Yahoo groups, company sponsored forums, or message boards/mailing lists. Though we don’t typically think of these as ’social media’ they certainly, to me, seem to be a form of it. I do know that information is disseminated very rapidly using these media, allowing me to do things and solve problems much earlier than if I had to wait ‘for the book to come out’. I would certainly not be able to solve very daunting hardware and software problems without these outlets.
But what about the ‘newer’ methods of ‘Social Media’….Facebook, Twitter, Flickr etc? My feelings are a bit more conflicted about these modalities. On the one hand, I feel they are great ways to become involved with a photographic community. On the other hand, sometimes I wonder about the ‘you follow/comment/promote/award me and I will do the same for you’ mind set. At times it seems to me that quantity may be put above quality.
But I am still very new at this and, as I said, am still trying to ‘wrap my arms’ around it all. In fact, I am trying out a number of these newer modalities. Hence, you can find both the “Follow Me On Twitter” and the “Follow Me On Facebook” buttons located on the right sidebar of this blog! One ‘guide’ that I did find useful if you are interested in exploring the new social media as it pertains to photography and photographers, is this free guide put out by PhotoShelter and Adorama entitled “Social Media for Photographers”. You can download your free copy here.
Several weeks back, I wrote a series of three posts about a “Photoshop for Wedding Photographers”. Those posts can be read here, here, and here. Just this last weekend I received a comment from photographer Mike Mundy (see his blog and website….great stuff) who said….
“It is probably time for a follow-up report on the wedding photography season . . . what worked, what didn’t. And why didn’t you get a new Apple product, as everyone else seems to be doing? I have a feeling that Photoshop CS5 is going to be too much for my aging low-end PC to handle . . .so an upgrade is immanent.”
So here is the follow up on what worked and what didn’t.
1) Puget Systems Computers – This is the company that I decided to purchase a custom computer from, as I had discussed in Part 1. I couldn’t be happier with that decision to help with my wedding photography. When they say technical support responses within 24 hours, they mean it! I had several occasions to contact them and each and every time I got a thoughtful response in less than 24 hours from folks that obviously knew their stuff . Great when you are in need of excellent support whilst working on wedding images.
The computer came exceedingly well packaged with supplemental information provided by Puget Systems, including benchmark testing results, as well as all the spare parts and instructions from each of the individual components that were used for the build. In addition, they included Birmingham family photographer information as well as a disc on reportage style photography.
2) Apple Lion – I like it. I like the way things are organized in libraries, I like the OX system imaging, and I like the Windows search. Coming from Snow Leopard it took a little getting used to, but I now prefer it. The only part of the OS that I don’t like is the portion that controls tablet functions. More on that in a second. I have had no problems finding drivers for my hardware and they all seem to function normally, save one.
That one, unfortunately, is my Wacom Intuos 2 graphics tablet. There is a driver for it…so, given the age of the Intuos 2, kudos to Wacom for that. The tablet initially started functioning normally, but soon started malfunctioning even with a system image restore to a point in time when it had worked. What do I mean by malfunctioning? When you boot up and try to use the pen, the cursor moves about a mm and then freezes. If you go to the tablet software by right clicking on the Wacom icon in the control panel, remove user presets, and then load the presets again it functions normally until you reboot. It has to be done again with each fresh boot. The whole maneuver literally takes about 20 seconds to do and you just have to do it once when you boot, but, nonetheless, I wish it worked correctly.
That said, I’m not quite sure where the fault lies. It could be the OS but could also be the motherboard USB controllers or the driver itself. Searching the internet, I’m not the only one with this problem. The workaround I describe is the result of Googling the problem. I did contact Wacom and they claim it has to do with a motherboard USB problem, but I am not convinced.
As I mentioned, the tablet functions of Windows are also a bit odd. When you use a pen you get a distracting ripple effect as well as a small Windows Tablet interface. You can turn these off (and I did), but you have to do a bit of research to find out how….it isn’t intuitively apparent.
Overall, I think that if one is going to venture into a new OS as an ‘early adapter’ there are always going to be some issues. I think I encountered a number of these issues (including the fact that I can’t get Firewire or e-SATA drivers/drives to function correctly and, again, I’m not sure if this is related to the OS or motherboard) but overall I am quite pleased with Windows 7. I have the 64 bit version to prepare for the future!
3) Internal Components – All seems in order. Did I need the RAID 0 system for the scratch disk and files being worked on that I described here? I am not at all convinced that I did. The system seems so fast that even large files approaching 500 to 750 MB load into and save from Photoshop very quickly…….much, much faster than in my old system. In that system I could open the file and walk away for a minute or two. Not so anymore. I honestly don’t see a huge difference between opening or saving the files from the standard Western Digital 1 TB Caviar Black hard disk compared to the RAID 0 system. I haven’t timed it and there may well be a difference, it just doesn’t seem all that significant in ‘real life usage’.
A volume of the Raid 0 array is also being used as the primary scratch disk, as described here. I have not compared the speed of the RAID 0 array used as the primary scratch disk to the regular hard drive used as such, but perhaps it is of some benefit. These benefits might be further magnified if the RAID array consisted of more than 2 disks, but that would start to get even more expensive. Overall, however, if I were designing the system again, I might well pass on the RAID 0 array, which would have saved some cash and kept more internal SATA drive bays open.
I outfitted the computer with 12GB of RAM….it is quite fast. Had I not included as much RAM perhaps the effect of the RAID 0 array might be more apparent.
As you can see, I have not tested these issues in a quantitative fashion but am just commenting on my ‘real world’ usage experience. If anyone has more quantitative experience and wants to chime in on these issues I would be most appreciative!
4) Monitor – I sprung for a ‘lower end’ wide gamut Ezo monitor . Not at all cheap, but after using it am really amazed at the increased sharpness, saturation, and soft proofing ability that it offers once calibrated. The difference is dramatic and I wasn’t using a bad monitor before (it was a LaCie CRT). I think it was a worthwhile investment. An alternative monitor which has gotten excellent reviews, can be obtained for significantly less, and which I considered is the NEC with integrated calibration.
5) Photoshop / Lightroom – I have the 64 bit versions of these running as well as the 32 bit version of Photoshop installed and have not run into any problems even though CS4 is not officially supported. I do wish that Nik Software would make all their plug-ins available in 64 bit versions. Viveza 2 is available in a 64 bit version, but Color Efex and Silver Efex are not, and it is a bit of a pain to use two versions of Photoshop. My PixelGenius, OnOne, Topaz, and Neat Image plug ins are all available in 64 bit versions and I have not had any difficulty with any of them. All however are absolutely fabulous for post production on wedding images.
6) Why did I purchase an Apple? I strongly recommend it. I chose not to by a PC because the price for a machine with similar ‘power’ seemed significantly lower to me and I already had multiple programs that were Apple compatible that I did not want to repurchase in PC versions.
As I said in the morning, it was mostly cloudy today, it only got better in mid-afternoon, when even some sun came out. Ideal conditions really for a wedding photographer
It didn’t bother me at all, because I had to work on the tutorial for the wedding blog anyway.
In fact, most of the time I was held up with wedding files. The matter is, when you do kind of a technical documentation, you very often refer to places in the user interface of the tool (like I might say “From the context menu use New Class“), you explain important terms, and you refer to things a user has to type in or the system prints out. You also want to structure your albums into ideal wedding stories, subsections and maybe reportage style. It does not happen that often on this blog, but I had to find a wedding photographer solution for the tutorial on the other blog.
This is the kind of text that I will write very often, and I really want to use structural photography for that. Thus instead of using italics and bold fonts or such things (that’s visual markup), I instead use a span with a class “term” for terms, a class “gui” for user interface objects, etc. This way I can use a CSS stylesheet attached to the whole blog, and when I ever change my design, all occurrences of terms and references to user interface elements get changed together.
That tutorial is something that I write at work as well, and at work I use our Wiki. That’s the same software that runs Wikipedia, and I only realized today, how much easier it is to write documentation, when you’re not forced to plain HTML.
I could set up a Wiki of course, and maybe it would be even a better resource than a blog, but blogging is what I want, thus I maybe have no choice but using that verbose HTML/CSS crud.
Today’s three images were taken on a short afternoon outing, all within 100 meters of each other. These are ideal wedding photographers pictures taken in Birmingham.
The Song of the Day is “This Is How It Goes” from Aimee Mann’s 2002 album “Lost in Space”. Hear it on YouTube.
In the morning when I took this image, it was cold, overcast and I was in a hurry. I had planned to make some “real” images later, on my way home, but alas it began to rain around noon and it’s still raining now, at almost 1 am.
Anyway. This may not be a good image, but it is a good example of a nice effect that you can produce with Topaz Detail. They have an effect called “Soft Looking”, that actually takes detail away. Basically it keeps fine detail, suppresses medium detail a little and large detail strongly.
This image is really a worst case for bokeh, and although I normally like what I get from the Sigma 28/1.8, here it fails miserably.
What I’ve done is this: I have duplicated the background a few times. The lowest layer I’ve left as it was. The second was treated with this “Soft Looking” effect, and then I have painted in a mask to take the effect away where the leaves were sharpest. The next layer was also put through Topaz detail, but now to strongly increase detail, with the same but inverted mask. Then I’ve added my “Neutral Blur” (explained in “542 – The Show Is Over, Say Good-Bye“), sharpening and on top another “Soft Looking” of the copy/merged layer stack.
One of the best lenses I have used as a Wedding Photographer is the Canon 70-200mm 2.8L lens
The result is a strong differentiation between sharpness and blur. It does not look entirely natural, i.e. like the creamy blur of an ideal lens, but it really makes a difference. Btw, of all the Topaz Photoshop plugins, Topaz Detail is probably the most useful and produces the most natural results. Highly recommended.
The Song of the Day is “I Keep Mine Hidden” by Mugge. I have it on a compilation of four songs, two singles and their backsides, that is no longer available, but “Sweet and Tender Hooligan” has it as well. The Smiths catalog is a real mess. Worst of all bands I know.
As a professional wedding photographer it can be difficult when you attend a wedding as a guest not to get too involved. I attended a family wedding in Australia recently and for sure I was tempted to pull the bride and groom aside to capture their big day. As a pro, I know all the tricks of the trade and the important shots and locations. It was difficult being a guest because it went against all my natural instinct not to get involved and take some expected shot.
bride and groom
For sure, the bride and groom knew I was a pro, and expected me to take some great shots, however out of respect for the hired photographer I avoided getting too involved. I deliberately left my pro camera at home, and decided just to take a single 70-200mm L lens and my canon 5d mk1. In turned out, that because of the digital revolution, just about every other guest also had their camera, it was like a Canon and Nikon orgy!
Although I would normally use my 70-200mm Lens, this would most often be for capturing guests in an unobtrusive way. In fact, this was an ideal lens because it allowed me to distance myself from the bride and groom and not intervene whatsoever with the hired pro. For sure, the main difference I found being a guest, that most of my images were centred around the bride and groom. It enabled me to capture their expressions between shots with the pro, while they were at their most relaxed. What transpired were fun and relaxed images, with plenty of smiles and laughter, and some great body language.
As a guest at a wedding, that is precisely what you should be. Don’t shadow the pro, this will cause the subject to feel pressured and confused where to look; don’t get out of your seat during the ceremony, and don’t pull the bride and groom aside for personal portraits – they will most likely already have these covered.